Meet Kita Zuleta

Your Business Deserves to Shine.
Let’s Make Sure It Does.

Hiii Jefas!! I’m Kita Zuleta—brand strategist, photographer, Jefa coach, and the founder of Cafecito Con Jefas.

I created this community to be a home for Latina entrepreneurs like you, where we can share our stories, elevate our businesses, and build lives filled with purpose and success. Whether you’re just starting out or ready to level up, I’m here to guide you every step of the way.

My Story: From Overcoming Burnout to Building a Thriving Business

Three years ago, I was in a place that may sound familiar: balancing the chaos of entrepreneurship with my personal life, while navigating the hurdles of ADHD, dyslexia, and fibromyalgia. I was passionate about helping others, but I was also burning out. In 2021, my world came to a halt when I almost lost my husband. That experience shook me to my core, forcing me to slow down and reevaluate everything. I realized that I couldn’t keep going at the same pace—I needed a new approach, not just to my business, but to my life. Despite how scary that event was, it helped me rediscover the why behind my work.

It was through those difficult moments that I learned some of the most valuable lessons of my entrepreneurial journey: resilience, the power of community, and the importance of showing up for yourself even when life gets tough. That’s why I’m so passionate about helping Jefas like you create not just successful businesses, but lives filled with purpose, balance, and joy.

My Mission: Empowering Latina Entrepreneurs to Thrive

When I started Cafecito Con Jefas, my mission was clear: I wanted to help Latina entrepreneurs, like you, find their voice, share their stories, and build businesses that matter. I want to equip you with the confidence, clarity, and strategy to show up online and with purpose. You deserve it.

Whether you’re struggling with branding, feel stuck in your marketing efforts, or don’t know how to take the next step, I’m here to guide you. I offer customized strategies, a holistic approach, and real-world tools that empower you to thrive in both life and business aka #JefaLife.

Whether through personalized brand strategy, coaching, or photography that captures the essence of your brand, I’m here to equip you with the tools and strategies you need to thrive. Success, for me, is watching you show up online confidently and consistently, owning your voice and making an impact. #showupjefa

How I Help Jefas Like You Succeed

I know what it’s like to feel overwhelmed, to wonder if you’re doing enough, or if your business will ever reach the level you dream of. I’ve been there, and I’ve learned how to move beyond those doubts. Today, I help Jefas not only overcome those same feelings but turn them into fuel for growth. Through my work as a brand strategist and coach, I’ve helped countless Latina entrepreneurs transform their businesses and lives by showing up confidently and consistently.

Here’s what you can expect when we work together:

  • Personalized Brand Strategy

    We’ll work together to craft a brand that reflects who you are and resonates with your audience. Whether it’s through one-on-one strategy sessions or our group coaching programs, you’ll leave with clarity and a roadmap for success.

  • 1:1 OR Group Coaching

    This 8-week brand strategy and marketing coaching program is designed to help you refine your message, build a solid brand foundation, and grow your business. It’s not just about learning—it's about accountability, community, and taking real action.

  • Brand Photography

    Your story matters, and I believe your brand visuals should tell that story authentically. My photography services capture the essence of who you are and what your brand stands for—empowering you to show up as your true self online and in the marketplace.

But this work isn’t just about tools and strategies—it’s about mindset.

You don’t have to figure everything out on your own. Through Cafecito Con Jefas, I’ve cultivated a community of Latina entrepreneurs who uplift each other and grow together, so you never feel alone on this journey.

What Success Looks Like to Me

For me, success is seeing fellow Jefas shine. It's about watching you step into your power, share your story with confidence, and build a business that reflects your unique voice and values. It’s not about fitting into anyone else’s mold; it’s about creating something that feels aligned with who you are and what you stand for.

My personal journey—from burnout to breakthrough—has shaped the way I approach entrepreneurship, and I’m here to guide you through your own transformation. Together, we’ll tackle the obstacles, develop a clear strategy, and celebrate your wins—big and small.

Ready to Take the Next Step?

If you’re ready to stop feeling overwhelmed and start showing up confidently as the Jefa you are, let’s work together to bring your vision to life. Explore my services, join our Cafecito Con Jefas community, or book a one-on-one strategy session to get started.

Un cafecito a la vez, we’ll build the business and life you’ve always dreamed of.

Kita Zuleta
Founder, Cafecito Con Jefas
Brand Strategist | Jefa Coach | Photographer

INTERVIEWS FEATURING KITA